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Seminar in Global Supply Chain Management Essay - 2825 Words

Seminar Research Paper By Mars Mellish DDBA 8510 Seminar in Global Supply Chain Management Dr. Moutaz Abou-Robieh Walden University June 30, 2013 Abstract This paper was done to cover the DDBA-8510-1 Seminar Global Supply Chain Management final seminar research paper. Supply chain management, is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective efficient ways possible (Handfield, 2011). Global Supply Chain Management involves a business or a company’s worldwide interests and suppliers rather than simply a local or national orientation.†¦show more content†¦These devices are imperative for global supply chains. The farther the goods are from the final endpoint, the riskier its arrival. Before RFID scans, supply chain managers took inventory weekly or monthly to track sales and supplies. Now, many companies like Wal-Mart track their products with RFID technology. The RFID readers’ purpose is to cross-examine RFID. Advantages and Disadvantages of GSCM Some advantages of global supply chain management for businesses are to increase profit and sales, globalization increases sales because various market options are open, reduces the pressure of relying on local business, competitive advantage, enhance speed and efficiency, product cycle time reduction, and lowers supply chain cost. Some disadvantages of going global in regard to supply chain management is investment of money, time and resources, supplier selection and relationships can become very challenge. The norm disadvantage is as companies go global cooperating within groups and organizations could be very challenge. With cultural barriers, foreign tax laws and regulations companies going global should understand it may take years for supply chain to gain rewards and increase sales. 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Implications for Marketers Free Essays

Implications for Marketers Marketing strategies (Marketing mix elements – price, product, distribution, and promotions) has to reflect the brand and its image appropriately. Marketers should constantly be up to date with the changes in consumer’s demographic, lifestyles, and trends in order to develop marketing programs that appeals to them, so that they are able to be more adaptive to the marketing programs to the brand to achieve brand awareness. Marketers should always develop marketing programs that fits the image of the brand in order to achieve consumers association with the brand. We will write a custom essay sample on Implications for Marketers or any similar topic only for you Order Now Fast and effective strategies need to be implemented whenever there are negative news and views regarding the brand before it spreads further and tarnishes the brand’s and corporate image. Marketers need to avoid manipulation of the benefits of the product in order to avoid any boycotts, protest and suing by health organisations and various parties, which will generate negative publicity that will tarnish the brand and company. Advertising message and strategies has to reflect the brand’s image in order for consumer to associate better with the brand. The candidate (celebrity) selected as the brand’s ambassador must reflect the image of the brand and connects well with brand in order for consumers to associate well with the product, hence achieving brand association. Marketer s has to ensure that congruence (resemblance) of brand association exists to ensure that consumers (with little knowledge regarding the brand) do not get confused with the meaning of the brand. Furthermore, it is to ensure that brand associations do not get easily changed by competitive actions. Lastly, to ensure that consumers will not overlook or discount some potentially relevant brand associations in making brand decisions. Marketers must ensure the marketing programs are executed in a right manner in order to build long term brand knowledge and to ensure the success of its marketing strategies in the long run, which will then generate repeat business, triggering customer loyalty and sales. 0. Store layout and location has to reflect the brand’s target market in order to enhance brand association. 11. Marketing strategies should be executed extensively in order to ensure consumers are constantly being exposed to the brand to increase brand awareness. 12. Appropriate leveraging strategies should be implemented in order to enhance the brand extension, which then creates a positive brand image. 13. Marketers have to ensure that the right licensors is selected in its licensing strategy. The licensor selected is able to carry the brand without altering the significance of the brand and its image to ensure consistency in the brand’s image so that it does not confuse consumers. 14. Marketers must ensure they are constantly exceeding and satisfying consumers expectations in developing its marketing programs (marketing mix elements) in order to gain favourability and positive reviews from consumers regarding the brand, gaining a sustainable competitive advantage. 5. Marketers must ensure they are constantly exceeding and satisfying consumers’ expectations in order to gain a favourable brand and corporate image. 16. To foster profitable customer relationships. 17. Foster relationship marketing with various firms to get further in the market place and in order to form more strategic alliance with other strong powerful firms out there in order to gain competitive advantage over competitors. How to cite Implications for Marketers, Papers

Lymphoma Essay Example For Students

Lymphoma Essay Controlling Purpose: In this paper you will be informed about the cause, symptoms, and treatment of lymphoma. You will also learn about the lymphatic system and how this cancer affects it. Lymphoma is cancer of the lymphatic system. Any group of cancers in which the cells of lymphoid tissues multiply unchecked. Clayman, 657. This is the system which manufactures and circulates lymph throughout the body. The purpose of the lymphatic system is to help the body fight infection. Lymph is a colorless fluid that contains white blood cells. This system also consists of the spleen, nodes and tonsils. The nodes are small organs found in the neck , under the arms, in the groin and abdomen. The nodes store infection fighting cells. Normally, cells grow, divide, and replace themselves in and orderly way. When lymphoma occurs, cells in the lymphatic system grow out of control. When this happens too much tissue is formed and a tumor is developed. The tumor is usually in the nodes found in the neck, this is one of the symptoms of lymphoma. Since lymph is circulated throughout the body, it spreads easily. Cancerous lymphocytes can be confined to a single lymph node or can be spread throughout the body to almost any organ. Berkow, 770. There are two basic types of lymphomas, Hodgkins and non-Hodgkins lymphomas. There is little difference between the two types of cancers. The main difference is the ages it affects. Hodgkins usually occurs in younger people while Non-Hodgkins usually occurs in older people. Some forms of lymphoma are curable, but other forms are not. Hodgkins lymphoma is more curable than non-Hodgkins lymphoma. Sometimes the cancer will go into remission for a few years then come back. The cure rate of some lymphomas is high, but the cure rate of others is low. For the most part the cause of lymphoma is unknown. In some cases an organ transplant may cause lymphoma because is suppresses the immune system. It is also thought that HIV may allow other viruses to cause lymphoma. In most cases of non-Hodgkins lymphoma, the cause is unknown. Occasionally, the disease is associated with the suppression of the immune system. Clayman, 657. There are only a few types of treatment for lymphomas. The two main types of treatment are radiation and chemotherapy. An anticancer drug is also used to help fight the cancer. When the cancer is very serious a bone marrow transplant is sometimes used. Most patients who are treated survive five years longer than people who are affected by the cancer and are not treated. To diagnose lymphoma a portion of the lymph node is removed and examined for cancerous cells. More tests are run on the tissue to determine what type of lymphoma, grade, and stage the cancer is in. After this the doctor will decide which type of treatment will be best for the patient. The extent of the disease is assessed by a process called staging. Berkow, 773. Lymphoma can be classified into four basic stages. In the first stage there is only one cancer site. In the second stage there are two cancer sites, both are above or below the waist. In the third stage, there are cancer sites both above and below the waist. The bone marrow is not affected. In the fourth and worst stage, The cancer has spread outside of the lymphatic system. The bone marrow has also been infected. Bibliography:Berkow, Robert, ed. The Merk Manual. Whitehouse Station, N.J.: Merk and Co., Inc., 1997. Clayman, Charles, B., ed. Home Medical Encyclopedia. New York: Readers Digest Association. .ue3ffe4eb46a6c88c86c1484e24547a33 , .ue3ffe4eb46a6c88c86c1484e24547a33 .postImageUrl , .ue3ffe4eb46a6c88c86c1484e24547a33 .centered-text-area { min-height: 80px; position: relative; } .ue3ffe4eb46a6c88c86c1484e24547a33 , .ue3ffe4eb46a6c88c86c1484e24547a33:hover , .ue3ffe4eb46a6c88c86c1484e24547a33:visited , .ue3ffe4eb46a6c88c86c1484e24547a33:active { border:0!important; } .ue3ffe4eb46a6c88c86c1484e24547a33 .clearfix:after { content: ""; display: table; clear: both; } .ue3ffe4eb46a6c88c86c1484e24547a33 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue3ffe4eb46a6c88c86c1484e24547a33:active , .ue3ffe4eb46a6c88c86c1484e24547a33:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue3ffe4eb46a6c88c86c1484e24547a33 .centered-text-area { width: 100%; position: relative ; } .ue3ffe4eb46a6c88c86c1484e24547a33 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue3ffe4eb46a6c88c86c1484e24547a33 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue3ffe4eb46a6c88c86c1484e24547a33 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue3ffe4eb46a6c88c86c1484e24547a33:hover .ctaButton { background-color: #34495E!important; } .ue3ffe4eb46a6c88c86c1484e24547a33 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue3ffe4eb46a6c88c86c1484e24547a33 .ue3ffe4eb46a6c88c86c1484e24547a33-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue3ffe4eb46a6c88c86c1484e24547a33:after { content: ""; display: block; clear: both; } READ: Corals And Adaptations EssayWhat is Lymphoma. Macintosh. Http://www.lymphoma.org